Fuel builds more than just your logo or your brand. This is your identity – a mix of how your branding and your logo work together. A customer should be able to define your company by your branding and know that those same qualities are what your logo stands for.
LOGO
Should be…
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate for your business
BRANDING
…should be to
- Promote Recognition
- Create Trust & Credibility
- Give a Unique Quality
- Provide Direction & Motivation to your employees
- Generate Referrals & Sales
